Saturday, September 24, 2016

Customers Get ‘First Look’ at Autumn Winter Collections from close to 40 fashion brands on Amazon Fashion

Amazon Fashion gives customers early access to AW16 Collections from 15 top fashion brands first on Amazon Fashion

Bengaluru, August 19, 2016 Brace yourselves to soak in the Fall fashion trends with the much awaited Autumn Winter 2016 collections from top fashion brands on Amazon Fashion.

In line with offering the latest in fashion, Amazon Fashion unveiled new seasonal collections from close to 40 most sought-after fashion brands like Adidas, Allen Solly, Arrow, Blackberrys, Chemistry, Flying Machine, Jack & Jones, ONLY, Levis, Vero Moda, Van Heusen to name a few. 15 of these brands, namely Chemistry, Gini & Jony, Nauti Nati, People, Peter England, Rain & Rainbow, Raymond, The Children’s Playground, US Polo Kids, Wrangler, Adidas, ASICs, Red Tape, Vans and Manyavar display a line-up of Autumn Winter collection first on Amazon Fashion.

“Our mission on behalf of the customers is to make Amazon Fashion a destination for brands to bring their latest collections to our platform, giving our customers an early access to updated fashion trends”, said Arun Sirdeshmukh, Head, Amazon Fashion.“We understand that helping brands gain exposure for their new seasonal collections help customers that desire to be the first to purchase the freshest fashion styles”.

To provide customers a convenient access to the newest collection from fashion brands, Amazon Fashion worked with select top brands to help bring their fresh collections to Amazon Fashion ahead of the season’s start. While the SS16 season draws to an end, Amazon Fashion allows every fashion forward customer the chance to easily discover and buy latest in fashion from the upcoming season. The collections include styles across apparels and shoes for men, women and kids.

Puneet Gupta, Category Leader, Apparels, Amazon Fashion says, “Having established Amazon Fashion as the top destination for fashion in India, we are committed to continuously offer not just a convenient and reliable shopping experience, but a wide range of selection including season’s freshest collections from the top brands. For consumers, AW 16 collection launch ahead of the season on our platform is a big win because they get the confidence of shopping on Amazon Fashion plus an early access to the season’s hottest style and fashion trends from popular fashion brands”.

The new season selection offers the best of fashion and comfort – essentials for every man and woman’s wardrobe. Customers can browse over 1,000 styles right from casual leisure apparels, formal ensembles, to trendy footwear. Apart from Mens and Womens clothing, also available are children’s shoes and apparel that are hip and trendy in a variety of colors and designs. Within this broad mix, customers can easily discover latest must-have style of jeans, an essential layering piece to wear in-between seasons, or a pair of running shoes made with the latest technology.

Amazon Fashion is among the top three stores on With more than 15,000 brands (including 6,000 top fashion brands) and over two million fashion products, Amazon Fashion also has the largest selection in categories like handbags, kid’s apparel, watches, fashion & precious jewellery.

All Consumers on and the Amazon mobile shopping app have an easy and convenient access to over 65 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24x7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy’s guaranteed next-day, two day delivery and the just launched Sunday delivery on products fulfilled by Amazon.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.


Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit


PinkBlueIndia Launches Designer Kids Wear Collection for September 2016

Pink Blue India - Friday, September 2, 2016. 
Submitted by Aastha Agarwal.

Pink Blue India is an incredible online store offering an amazing collection of finest kids clothing and fashionable accessories for kids in India. It announces the launch of its exclusive September 2016 Kids Clothing Collection which is a beautiful line of clothing dedicated to this month. Experience a fantastic range of designer clothes for children, special occasion dresses, party wear apparels for kids in latest designs and cuts that impeccably transform the look of your baby.

Ms. Aastha Agarwal, the co-founder of Pink Blue India  shared her excitement on this new line of kids clothing for September 2016,” September marks the beginning of feasts and festivals in India. It is also the month when we experience transition from warm weather to slightly cold weather. Our September 2016 Kids Clothing Collection takes into account every need of this month. We have come up with unmatched designs, prints and patters that complement the season and are also fit for the upcoming festive season. Our delightful launch focuses on pretty ethnic wear for boys and girls, special occasion gowns and dresses for princess like look, formal clothes, designer clothing for toddlers and enchanting apparels for little babies. Our latest range promises a chic look for your cute babies.

Be it a festive celebration or wedding or birthday party, with these swanky clothes, your child is going to rock every gathering!!!!! Whether you are looking for clothes for your own child or you are looking for some exclusive attire to gift someone, we have it all. Set your filters and start shopping for trendy clothing and amazing accessories for your babies. We also offer custom made kids clothing so that you can dress up your baby in his favorite color and style.”

The advent of September suggests that we need to change the wardrobe of our baby from strictly summer dresses to clothes which can cover them comfortably. Without settling with style, we want to dress up our cute fashion lovers in clothes that take care of changing seasonal needs and also strike perfectly with the fashion rules. Shop online in India clothes designed using warm colors, slightly cozy fabrics and cuts that cover the babies. You can also switch from sandals to shoes along with socks to keep your kid warm.

Select from gorgeous summer coats to add a formal finish to your kid’s clothing. Buy different layers in beautiful colors to create a unique style statement for your child. You can also opt for custom kids clothing to give your baby a personalized look for parties and special events. With enticing September 2016 Clothing Collection for kids, give your baby a wonderful makeover for the season.

Pink & Blue India is the right choice to get the best of the clothes and accessories for kids in India. Enjoy a mind-blowing collection of special occasion dresses, fashionable birthday apparels, designer wedding clothes and delightful ethnic festive wear clothing for kids of all age brackets. Add a contemporary touch to your child’s wardrobe with these stylish clothes that promise to take your baby’s style quotient to another notch.  Get the amazing range of seasonal clothing designed with trendy fashionable designs. Buy these cute and colorful apparels to dress up your baby girl or baby boy in wonderful dresses that promise a unique and stylish look for your child. So go on and shop for stately designs and prints that are perfect for the season.

For information about exclusive kids wear collection 2016, please visit our company's website at


Peter England launches Autumn Winter ’15 Collection

06 October 2015

~ Bring in the season of bold playful patterns and vibrant colours with this stunning new collection ~
  • This festive season shop for INR.5000 and above and get a Peter England branded duffel bag absolutely free*
This season, revive your persona with Peter England’s latest AW’15, a vibrant new collection that imbibes the classic with a revived vitality and an unmatched urbane elegance in the signature Peter England style.
No time for a low-key, half-tone approach as you’ve got to get ahead of the game. The robust new collection by Peter England is brimming with contagious energy expressed through six distinct looks that exude style.
Make a bold statement with Young Formals
As the name suggests, young formals is a delight for young and uninhibited individuals. This line pulls out all the stops with a bold play on different patterns. The ‘mix and match’ patterns that dominate the line truly symbolise the confidence and individuality with which youth expresses themselves.
The AW’15 young formals encourages the millennial to step out of the box through bold, bright and spunky colours as the range caters to the needs of young men by offering a wide variety of clothing for daily office wear, which can double up as smart casuals for an evening out after.
Celebrate the season in 15 vibrant colours with Colour Fest
The collection covers a stunning, never before experienced 15 colours in men’s casual wardrobe in hues that are rich and vibrant. Crafted in 100% cotton for your comfort, the collection features a wide array of styles, textures and colours that promise to set you apart this season.
Strut your confidence with Elite Sport
A range that exudes confidence and authority, the styles in this collection are meant for the suave and the sophisticated. It epitomises cultivation, maturity and confidence, traits that are associated with the brand and synonymous to its consumers.
Add an interesting twist to your wardrobe with O shirt
This collection of men’s over shirts adds an interesting touch to your outfit. To be worn either as a shirt or as a comfortable layer over your clothing, these O-shirts always keep you nice and warm, when you wear them as an additional layer, and comfortably cool at other times when you wear them as a normal shirt. Using different fabrics and materials, the collection adds something to every man’s wardrobe - a look that is perfect for every season.
Be travel ready with True Travellers
Incorporating travel-friendly features in sleek formal silhouettes, the collection is centred on the notion of the young business traveller. Sleek and fitted suits with creative detailing helps those on the go. The collection is effortless despite the attention to detail that went into creating this innovative yet well thought out collection. The collection features 10 functional internal and external pockets, high performance fabric with stretch, Motion sensing fabric that stays in sync with every move and engineered shoulders that take weight off yours.
Sport the biker look with Indies
Playing on Indo-western styles, the Indies collection features bold, edgy, denim and denim-inspired kurtas that are trendy and smart. An Indianised play on the biker look, the Indies are breathable and comfortable, making the collection a must have this season. The collection covers a stunning never before experienced range in men’s casual wardrobe in hues that are calm and comforting.
Unconventional, trendy and full of life, this season Peter England is all about the colours and patterns of creating an individualistic style statement. The styles are a harmonious blend of the classics with the tantalising twist of ‘Young India’. This season, Peter England’s collection does not merely showcase diversity; it showcases the unity, passion and the togetherness that is born out of the multifariousness of a generation that promises change.
This festive season shop for INR.5000 and above and get a Peter England branded duffel bag absolutely free*
About Peter England:
Peter England is the most loved and largest menswear brand in India. It sells more than 10 million garments every year in its 600+ exclusive stores and 2,000+ multi-brand outlets across more than 350 cities and towns. It has been voted as India's most trusted apparel brands for seven consecutive years by the Economic Times Brand Equity Survey.
A quintessential British Brand, Peter England was first launched in India by Madura Fashion and Lifestyle (then known as Madura Garments) in the mid-price segment in 1997; the company acquired the world rights for the brand in 2000. What began as an honest shirt brand in 1997 in India, is today a complete lifestyle brand with merchandise available for everyday and special occasions. The brand has diversified into the non-apparel category with the launch of PE Bags and more recently launched a unique retailing store that targets the life cycle of an entire generation called Peter England Generation.



The Levi’s® Fall/Winter 2012 collection is based on a refined and tailored look, for both men and women
inspired by the ocean, coastal communities and their associated handcrafted tradition. The essence of the
collection is in its refined intention and tailored head-to-toe looks melding craftsmanship, honesty and
authenticity. All this while honoring tradition, defying convention, redefining the norm and re-crafting and recreating iconic Levi’s® styles.

The Collection
The ritual of dressing for the task at hand is as old as humanity, and it’s something the Levi’s® brand has
always understood. Now available in exclusive Levi’s® stores across India, the new Fall/Winter 2012
collection is made for those who get dressed each morning with purpose, with the intention and optimism to
make a positive difference in the world.
The men’s collection offers classic yet contemporary head-to-toe looks built around refined styles with sharp
clean aesthetics, tailored to perfection. The key item for men this season is the reconstructed classic 5-
pocket jean. The jean, first introduced by Levi Strauss and Jacob Davis in 1873, has evolved through the
years improving with age. Driven by a commitment to craftsmanship, this fall, the brand will re-introduce the
classic 5-pocket jean with a host of upgraded features.
In addition to the re-crafted classic 5-pocket jeans, the brand is launching the range of Levi’s® Sta-Prest™
pants in India. Originally introduced in the 1960’s, when Levi Strauss & Co. found a way to give a permanent,
sharp front crease to non-denim pants, Levi’s® Sta-Prest™ pants became the rage across America almost
overnight. Now they're back, and just as sharp. Designed to keep a permanent front crease, you get that new,
first-wear look every time – without all the work.
The overall style of the women’s collection is classic and refined with a clean, tailored aesthetic and
pronounced femininity. The key silhouette for women this season is the Bootcut Skinny, which the Levi’s®
brand has completely reinvented. No longer your mother’s bootcut denim, this season will see the launch of
this new take on a classic – a sexy, modern skinny fit making you think differently about the bootcut.
In addition to the Bootcut Skinny, the brand is launching a feminine tailored dress collection. These tastefully
crafted garments give a subtle nod to the idea of femininity but thoughtfully leave it open for interpretation.
The Levi’s® Dress Collection includes several new denim and non-denim dress styles in a variety of
fabrications including light, effortless knits, cotton-linens and soft chambrays.
As part of Levi Strauss & Co.’s profits through principles approach, sustainability is embedded throughout
the collection, with the use of Waterthis season.

Want more info about Levi’s® Fall 2012 Collection? Contact us at:
Amruta Navghare
Madison PR for the Levi’s® brand
(91) 98199-45670




YWC, a fashion label by cricketer Yuvraj Singh, has launched its first TVC campaign. The theme of the TVC revolves around 'Get up and Do it again' philosophy, a reflection of the fighter spirit of the brand ambassador and owner, Yuvraj Singh.
The larger level message that goes out via the TVC is to never let the champion within us die out. Life is a challenge but that is what makes it worthwhile and every challenge/failure brings the opportunity to emerge as a hero.
The TVC revolves around the story of Yuvraj Singh, the maverick who has broken conventions and the stigma around cancer. During the initial shots, we see him thinking aloud and talking about what it takes to be a champion. His entire life journey is projected very powerfully through the visuals; we see him recalling the highest highs to the lowest lows of his life. Images of Yuvraj from the time of him being the young turk who used to hit sixes at his will to the traumatic phase in the hospital takes the audiences on an emotional ride.
The film has been directed by Prasad Naik and produced by Allan D'Souza & Geeta Laxman by Fusion Films.
The YWC TVC focuses on all the mavericks, the doers, the fighters, and the champions who have made a comeback against all odds. It is through and through about the conquerors at life. The music is directed by Micu Patel along with sound design team led by Arun Crasto. The YWC label, in harmony with modern silhouettes, offers a unique blend of futuristic designs, chic fabrics and attitude amalgamated in one perfect collection.
It offers top-notch clothing creating a new benchmark for premium fashion. Royalties from the sales proceedings from YWC label will be channelized to help support the YOUWECAN Foundation. Buying YWC product helps cancer survivors and patients for funding treatment and education to give them the fair chance of a much deserved life. The YWC label resonates the 'live, dare and inspire', motto of Yuvraj Singh.

E-commerce discounts unsettle Aditya Birla Fashion’s premium brands

Last Modified: Mon, Sep 05 2016. 12 45 PM IST

Price discounts on online platforms and frequent sales drives are unsettling Aditya Birla Fashion and Retail Ltd’s (AB Fashion) premium brands business and driving a strategy rethink.
Sales at Madura Fashion and Lifestyle, which has premium brands, fell 3% in April-June, the second consecutive quarterly drop. As the company refrained from deep discounting to protect brand value, throughput volumes fell, impacting the unit’s operating profit.
Sales at Pantaloons, which operates in the value segment, grew 31%, helping the company register a respectable revenue growth of 8%. With the division seeing good traction, analysts expect it to continue to drive growth at AB Fashion and Retail.
But it will be lopsided growth—not least because Madura is more profitable than Pantaloons.
A significant part of AB Fashion and Retail’s capital is invested in Madura (roughly half of stand-alone assets are in Madura). The division generates more than half of AB Fashion’s revenues and weak performance is weighing on the overall performance.
The company is recalibrating the Madura business.
It is reducing fixed costs, increasing the season cycles and is driving digital transformation through the omni channel programme (shoppers can check unavailable inventory at stores and order online).
The measures and inventory drawdown process are estimated to take another quarter to begin showing results, which means Q2 could also be weak.
Aided by the wedding and festive season, the company expects Madura’s performance to recover from October or in the second half of the fiscal year.
But the street is sceptical. The stock fell sharply after the Q1 results and is yet to recover.
That is due to weak pricing power. Discounts have become sales drivers. Online platforms continue to offer high discounts and retail stores are being forced to follow suit. Further, with the consolidation in e-commerce firms (such as the Myntra-Jabong combination), analysts fear the market will continue to see pricing pressures.
To be sure, the problem is not typical to AB Fashion.
The whole apparel and retail industry is facing pressure on prices and realizations.
“It looks like now that it is a new normal that there will be discounting, there will be schemes and you have to live with those and then really still ensure that you can make money out of it,” Shoppers Stop Ltd told analysts last month.
But companies are getting around this. Branded apparel divisions of both Arvind Ltd and Raymond Ltd registered good sales growth in the June quarter. It is a different matter that these companies are yet to attain decent profitability.
But AB Fashion’s Madura is yet to even reach this stage. Of course, as pointed out earlier, the company is working on it.
Proof that the company is mastering the online strategy without sacrificing too much on profitability will bring relief to investors.


India Retail Forum: Raymond to enter ethnic wear, footwear categories

By:  | Mumbai | Updated: September 22, 2016 6:52 AM

Textile and apparel manufacturer Raymond is planning to enter the ethnic wear and footwear category by end of October, Gaurav Mahajan, president, group apparel, said on the sidelines of India Retail Forum.
He said that the company is planning to enter new categories and increase its product assortments to tap growth in these segments. In footwear ,the company would focus on both made-to-measure as well as readymade stuff.
According to Arvind Singhal, chairman, Technopak, “Ethnic wear brands in the country like Fabindia, Biba, W among others are very successful as demand is strong in this category and Raymond is also likely to benefit from it. However, I am not too sure about the growth in footwear category.”
The company is in the process of revamping its existing 1,000 Raymond Shop stores to Raymond Store of the Future, as it plans to digitise the stores with more smart features like providing tab to customers inside the store to browse the entire collection available.
The company has also shut around 10 loss making stores in the last one year, Mahajan said.
The group owns apparel brands like Raymond, Raymond Premium Apparel, Park Avenue, Park Avenue Woman, ColorPlus and Parx.

Raymond’s net loss in Q1 FY17 widened to Rs 16.61 crore from a net loss of Rs 14.47 crore during the same period last year. Consolidated total income from operations during the period was up 4.81% year-on-year to Rs 1,057.36 crore.


Africa Fashion Week Returns To Los Angeles

 LOS ANGELES, CA, September 23, 2016 /24-7PressRelease/ -- Africa Fashion Week Los Angeles (AFWLA) is back, bringing a unique cultural aesthetic and global perspective to LA Fashion Week. 

The 3-day event will take place at Playground Studios in Downtown Los Angeles October 20th - 22nd. In addition to the runway shows, AFWLA will feature networking mixers, a salon featuring talks by inspirational entrepreneurs in African Fashion, and a retail shop where guests can shop the runway. 

This year the producers of AFWLA, Continent Creative, will be partnering with Claire Sulmers, of Fashion Bomb Daily. Claire and her team will be covering each day of events and networking with guests. Claire will also host a live stream of the event on AFWLA's social media platforms. With 2.4 million monthly visitors, Fashion Bomb Daily is one of the top 50 most influential style sites in the world and the number one multicultural online fashion magazine. 

Continent Creative is also excited to announce Osengwa as its digital sponsor. Osengwa is a retail platform which presents carefully curated neo-African clothing, art and designs for young, trendsetting Africans in the diaspora who are looking for unique pieces that connect them with home. Osengwa will highlight clothing from its rooster of innovative designers and artists, including Orange Culture, Data Oh, I.AM.ISIGO and Paolo Sisiano. 

"We're pleased to partner with Fashion Bomb Daily and Osengwa, both innovative fashion brands that like AFWLA, reflect a multi-cultural and global world view," said Onyinyechi Egeonuigwe, Founder of Continent Creative. "These partnerships will allow AFWLA to further its commitment to raising the profile of African designers in LA's intersected fashion, entertainment and creative spaces." 

The event will be managed by NINE, a consulting and event management company who's past events include: Hill Harper's Manifest Your Destiny Foundation Holiday Toy Drive, the Blackout Music and Film Festival and Love is a VERB.

Africa Fashion Week Los Angeles (AFWLA) is a premiere multi-day event focused on bridging the gap between US buyers and African designers or artists. Our objective is to enhance the African textile and art industry by providing a platform for established and emerging African creatives to showcase their talents to a broad audience. AFWLA allows designers and artists take advantage of global opportunities and gain international exposure while growing their businesses therefore, boosting the African economy. We define Africa in diasporic terms, which includes designers, artists and affiliates with links to the African continent from all parts of the globe. AFWLA is committed to exhibiting collections of excellence and we aim to provide potential buyers with a diverse array of pieces and looks.


Delta Apparel Acquires COAST Apparel Brand


GREENVILLE, S.C., Aug. 30, 2016 (GLOBE NEWSWIRE) -- Delta Apparel, Inc. (NYSE MKT:DLA) today announced that it has acquired substantially all of the assets of COAST Apparel.   The COAST Apparel brand integrates the coastal experience of weekends and summers at the beach with everyday life throughout the year. Beginning with just a men’s polo shirt, COAST Apparel has since expanded into a full line of traditional, sports-casual attire, headwear and accessories. COAST Apparel primarily markets direct-to-consumer through two retail stores, located in Greenville, South Carolina and Pawley’s Island, South Carolina, and via its ecommerce site at, and can also be found at select independent retailers.  

Robert W. Humphreys, Delta Apparel’s Chairman and Chief Executive Officer, commented that “We are pleased to add COAST to our portfolio of lifestyle brands and are excited about its geographic versatility and growth potential across regional markets.  Our recent experience and success in nurturing and growing other young brands and start-up businesses, particularly Salt Life and Art Gun, have proven the benefits of early-stage investment in high-growth potential brands and business extensions.  Through our infrastructure at Delta Apparel, COAST should be able to rapidly expand its footprint and grow its offerings to consumers.  We plan to immediately add more COAST retail doors and build consumer awareness through enhanced digital outreach, positioning Delta Apparel for even faster e-commerce and direct-to-consumer growth.”